Case Study: Year in Review 2025

Case Study: Year in Review 2025

2025 Year in Review Case Study

Hooked Up Enterprises

Executive Summary

2025 marked a pivotal year for Hooked Up Enterprises as we scaled our impact across western sports through custom apparel, arena branding, and media production. From national-level events to community rodeos, our work consistently delivered measurable reach, sell-through, and brand elevation for our partners.

Production at a Glance

Custom Apparel & Merchandise Produced

  • 4,587 pieces of custom sportswear

  • 2,000 bandanas

  • 1,870 pieces of outerwear, headwear, and miscellaneous merchandise

  • 40,000+ sq ft of custom arena and event signage produced and installed

These deliverables supported events ranging from PBR's, PRCA rodeos, and equine events to elite bullfighting competitions and national western sport showcases across the United States and beyond - shipping to 47 states and 5 countries. 

Media Performance Overview

Total Social Reach (All Platforms)

  • 5,907,410 total views

  • 239 posts across Facebook, Instagram, and TikTok

Our media strategy focused on short-form, high-energy storytelling designed to reach beyond existing audiences while reinforcing the identity of each event and brand we supported.

Event-Specific Case Highlights

  • Miles City Bucking Horse Sale — 3,590,714 views across 54 posts. National-scale storytelling focused on heritage, athletes, and legacy, reinforcing the event’s position as a premier western showcase.

  • Battle of Rumblehorn — 634,046 views across 19 posts. Provided ArenaWrap signage, production support, custom merchandise, and media, with all content distributed through Hooked Up Enterprises platforms to extend audience reach.

  • Jaycee Bootheel Rodeo (Sikeston, MO) — 1,397,759 views across 27 posts. Produced 12 custom bullfighting jerseys, youth replica jerseys, and custom golf polos. Fan merchandise sold exceptionally well.

  • Manila, Utah – Daggett Heritage PRCA Rodeo — 64,744 views across 18 posts. Delivered a custom ArenaWrap and elevated the event’s professional presentation through targeted media coverage.

  • Ultimate Bullfighters – Last Man Standing (Las Vegas / NFR) — 2,339,077 views across 32 posts. Executed custom arena wrap, merchandise, media, and an on-site retail booth featuring 80 SKUs, demonstrating national-event-level integration.

Internal Growth

We expanded the HU Team in 2025 - adding:

  • Garrett Snead - Graduate of Texas Tech Apparel Design & Manuf.

  • Avery Pool - Graduate of Texas Tech 

  • Contract Apparel Experts for Fit Technicalities as needed

  • Contract Employees for vendor booths and installations.

This year was the first time Brent, Gus, and Kate held W2 employment within the company - a large feat for this little startup. 

Year-End Impact

Across 2025, Hooked Up Enterprises demonstrated the ability to:

  • Scale production across apparel, signage, and media

  • Drive millions of organic views through event-based storytelling

  • Support both grassroots and elite western sports organizations

  • Convert brand presence into real-world merchandise performance

This year reinforced our position as a full-service western sports branding partner, capable of elevating events, athletes, and organizations through design, production, and media.

Hooked Up Enterprises
Stand Up | Stand Out | Stay Hooked


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