Working alongside PBR to design the looks for the newly relocated Florida Freedom team was a ton of fun and presented new, unique challenges.
Going thru over 35 unique concepts for not only the riders but the fans as well. Working thru ideas such as a Miami Vice theme, a constitutional theme, Olde-English style scripting, and finally settling on the Winged uniforms that were unveiled on bull riding phenom John Crimber at the 2024 PBR Teams Draft. We were not only were we able to outfit the team, but also the Florida Freedom merchandise booth, with longsleeve pullover replica jerseys purchasable by their fans.