The Next Generations Rodeo
Cal Poly's rodeo program has earned 44 national championships, making it one of the most successful programs in collegiate rodeo history.
In 2026, the college rodeo returned to Alex G Spanos Stadium, and they put on a show nobody expected! We partnered with them to help set the tone for an electric rodeo.
Wrap Impact
1,606 Square Feet of Custom Arena Signage
-
Standard Single Sided Arena Wrap
-
Pieces from 46” to 18’1 - Variation to miss barricade covers
-
Walking gate signage
-
Entry branding
-
Sponsor integration throughout the competition arena
Real Impact
The signage helped transform the arena from a competition venue into a professional sports property.
-
Elevated the visual presentation of the rodeo
-
Increased sponsor visibility throughout the event
-
Enhanced the quality of event photography and video content
-
Created a more professional and nationally recognizable appearance
-
Delivered sponsor exposure to both in-person attendees and digital audiences
The Bigger Picture
Cal Poly wasn't simply hosting another rodeo; it was showcasing one of the most successful collegiate rodeo programs in America on one of the biggest stages in college rodeo. Their custom displays helped to ensure the event looked as big as it actually was.
By integrating sponsors directly into the arena environment, we helped create a stronger experience for fans, greater value for partners, and a presentation worthy of an event that draws tens of thousands of attendees and represents one of the most respected brands in collegiate rodeo.
