Case Study: Sikeston Jaycee Bootheel Rodeo 2025
Event’s Ask
The Sikeston Jaycee Bootheel Rodeo wanted to elevate its merchandise and media presence for the 2025 event. Their goals included creating custom apparel that would stand out as unique to the rodeo while also generating content that maximized visibility across both their own and Hooked Up’s social platforms.
What We Delivered
ArenaWear®
Custom Merchandise
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144 Custom Youth Bullfighter Jerseys
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A custom camouflage pattern with iconography derived from Sikeston Rodeo's branding.
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150 Custom Golf Polos with custom Rodeo Beach design and sewn woven sleeve label
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Sikeston Rodeo came to us with some great ideas and we were able to bring them to life thru design.
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12 Custom Bullfighter Jerseys/Shorts sets for the rodeo bullfighters (3 bullfighters × 4 nights) with a front embroidery finish. Each athlete wore a unique look each night.
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12 Wool Fighter Jerseys matching the bullfighter jerseys each night customized with each kid's name.
➡️ The Golf Polos quickly became a fan favorite with strong demand and lasting value. The Youth Bullfighter Jerseys sold extremely well at retail, nearly selling completely thru — proving that authentic, custom merchandise can become a highlight of the fan experience.
Media Services
We delivered high-impact media content across both Hooked Up Enterprises channels and the Sikeston Rodeo’s official platforms with their collaboration. This included engaging reels, collaborative posts, and storytelling to highlight the competition, the athletes, and the culture of the event.
Media Performance Results (as of September 12, 2025)
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Hooked Up Facebook & Instagram (collaborated posts): 622,500 views
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Sikeston Rodeo Facebook: 606,800 views
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Sikeston Rodeo Instagram: 135,287 views
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Combined Total Across Platforms: 1,364,587 views
Our Impact
The combination of custom ArenaWear® merchandise and engaging media content delivered tangible, lasting impact for the Sikeston Jaycee Bootheel Rodeo:
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Elevated Brand Identity: The custom merchandise line gave the rodeo a polished, professional look and created exclusive keepsakes that fans truly valued.
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Merchandise Success: The golf polos and youth bullfighter jerseys were not only embraced by the crowd but also generated strong retail sales, demonstrating new revenue potential.
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Fan Engagement: The Youth 'Mutton Fighter' jerseys created a bridge between youth participants and the professional bullfighters, enhancing community connection and excitement.
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Massive Visibility: With over 1.3 million views across platforms, the rodeo achieved unprecedented exposure, strengthening its reach both locally and nationally.
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Long-Term Value: By pairing authentic merchandise with viral media content, the Sikeston Rodeo has set a new standard for how Western events can grow their brand, build loyalty, and expand revenue.
Words from Sikeston:
"The entire process from beginning to end never left any doubts that the end product was going to be top notch. Brent and his crew are phenomenal to work with. Their willingness to try new ideas and work diligently with the customer doesn’t go unnoticed. The patrons at our rodeo raved about the Arena Wear gear (polo, bullfighter jersey, bandanna) Special thanks to Gus for polo video, great work. Best polo yet!"
Sikeston Jaycee Bootheel Rodeo- Novelties Crew
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Plans for 2026
Building on the success of 2025, we are already in talks with the Sikeston Jaycee Bootheel Rodeo to do more of the same in 2026 — continuing to deliver impactful merchandise and digital media strategies that drive both fan engagement and measurable growth.