Case Study: 2025 Miles City Bucking Horse Sale
Event’s Ask
The Miles City Bucking Horse Sale approached us with a clear goal: amplify their reach across social media, create anticipation before the event, deliver real-time engagement during the action, and maintain momentum afterward. They wanted to strengthen their brand presence, grow their audience, and position the Bucking Horse Sale as a must-attend Western tradition.
What We Delivered
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3 Unique old-school designs for Pickup Men Full Button Perf-Fit shirts made of our heavy-duty ripstop material. - 12 shirts in total.
3 Unique Entertainer jerseys for Danger Dave Whitmoyer sponsored by Tatanka Cigar Co.
We created and executed a three-phase social media strategy across Instagram and Facebook:
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Pre-Event Marketing
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Produced reels designed to build anticipation and highlight the heritage of the event.
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Facebook and Instagram content worked in tandem to maximize audience reach.
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Live Event Marketing
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Captured and distributed real-time reels showcasing the action, energy, and culture of the Bucking Horse Sale.
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Delivered fast-turnaround edits to keep momentum strong throughout the event.
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Post-Event Marketing
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Rolled out recap reels to extend audience engagement beyond the event dates.
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Highlighted the best moments and celebrated the impact of the Bucking Horse Sale.
Performance Results (as of September 12, 2025)
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Pre-Event Marketing Reels (6): 438,870 views
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Live Event Marketing Reels (25): 2,513,537 views
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Post-Event Marketing Reels (8): 502,286 views
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Total: 3,454,693 views
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Pre-Event Reels: 700,000 views
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Live Event Reels: 2,503,200 views
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Post-Event Reels: 137,700 views
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Total: 3,340,900 views
Combined Total Across Platforms: 6,795,593 views
Our Impact
With nearly 7 million combined views, our campaign significantly amplified the reach and visibility of the Miles City Bucking Horse Sale.
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Massive Brand Awareness: Millions of impressions positioned the Bucking Horse Sale as a premier Western sports event, reaching both dedicated fans and new audiences worldwide.
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Audience Growth: This level of exposure drives social following increases, more engaged fans, and stronger long-term brand recognition.
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Cultural Relevance: Viral reels showcase the tradition and excitement of the event while bringing it into the spotlight of modern digital culture.