Case Study: 2025 Miles City Bucking Horse Sale

Case Study: 2025 Miles City Bucking Horse Sale

Case Study: 2025 Miles City Bucking Horse Sale

Event’s Ask

The Miles City Bucking Horse Sale approached us with a clear goal: amplify their reach across social media, create anticipation before the event, deliver real-time engagement during the action, and maintain momentum afterward. They wanted to strengthen their brand presence, grow their audience, and position the Bucking Horse Sale as a must-attend Western tradition.


What We Delivered

ArenaWear®

3 Unique old-school designs for Pickup Men Full Button Perf-Fit shirts made of our heavy-duty ripstop material. - 12 shirts in total.

3 Unique Entertainer jerseys for Danger Dave Whitmoyer sponsored by Tatanka Cigar Co.

 

 

We created and executed a three-phase social media strategy across Instagram and Facebook:

  1. Pre-Event Marketing

    • Produced reels designed to build anticipation and highlight the heritage of the event.

    • Facebook and Instagram content worked in tandem to maximize audience reach.

  2. Live Event Marketing

    • Captured and distributed real-time reels showcasing the action, energy, and culture of the Bucking Horse Sale.

    • Delivered fast-turnaround edits to keep momentum strong throughout the event.

  3. Post-Event Marketing

    • Rolled out recap reels to extend audience engagement beyond the event dates.

    • Highlighted the best moments and celebrated the impact of the Bucking Horse Sale.


Performance Results (as of September 12, 2025)

Instagram

  • Pre-Event Marketing Reels (6): 438,870 views

  • Live Event Marketing Reels (25): 2,513,537 views

  • Post-Event Marketing Reels (8): 502,286 views

  • Total: 3,454,693 views

Facebook

  • Pre-Event Reels: 700,000 views

  • Live Event Reels: 2,503,200 views

  • Post-Event Reels: 137,700 views

  • Total: 3,340,900 views

Combined Total Across Platforms: 6,795,593 views


Our Impact

With nearly 7 million combined views, our campaign significantly amplified the reach and visibility of the Miles City Bucking Horse Sale.

  • Massive Brand Awareness: Millions of impressions positioned the Bucking Horse Sale as a premier Western sports event, reaching both dedicated fans and new audiences worldwide.

  • Audience Growth: This level of exposure drives social following increases, more engaged fans, and stronger long-term brand recognition.

  • Cultural Relevance: Viral reels showcase the tradition and excitement of the event while bringing it into the spotlight of modern digital culture.


Plans for 2026

In 2026, we will be partnering with the Miles City Bucking Horse Sale to create a few key pieces of merchandise for their existing merch line. These will be authentic private label pieces designed to stand out and strengthen the event’s brand identity.

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