Case Study: 2025 Daggett Heritage PRCA Rodeo & Celebration
Event’s Ask
The small,(but mighty) committee in Manila, UT has stepped up their game every year. This being their 7th year as a PRCA Rodeo, they wanted to set apart the look of their arena from some of the other events across the country. The existing wooden timber grandstands are some of (if not) the oldest in the PRCA – dating back to the 1950’s. They wanted to accentuate the look of the old timber and still pay homage to their growing list of supporters in a bright, vibrant way. They also wanted to be able to showcase their rodeo across a growing media platform while simultaneously broadcasting on the Cowboy Channel Plus App.
What We Delivered
ArenaWear®
4 Unique Bullfighter Jerseys and 2 Unique Jerseys for the Rodeo Clown – all to be auctioned off for local charities during the live performance – raising over $5,000 in total.
ArenaWrap
3,210 sqft of Arena Wrap – Most of which was a dark blue background with a border on top and bottom. Some we left as a solid color to accentuate the authentic looks of the gorgeous, existing arena. Pieces ranged in sizes from 36”x84” to 59”x190”. We were there in 2024 to ensure a strict measurement of each arena section to allow for the perfect fit.
Media Services
We delivered high-impact media content across both Hooked Up Enterprises channels and the Sikeston Rodeo’s official platforms with their collaboration. This included engaging reels, collaborative posts, and storytelling to highlight the competition, the athletes, and the culture of the event.
Media Performance Results (as of September 17, 2025)
- Hooked Up Facebook & Instagram (collaborated posts): 60,000 new views
Plans for 2026
Building on the success of 2025, we are already in talks with the Manila committee about 2026 and what we can do to make their rodeo stand out further. Look for a line of custom ArenaWear merch and expanded wrap updates in 2026.
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Photo Credit: Steve Gray